T-shirts are to casual wear what suits are to formal. Universally accepted and never out of fashion, it’s no surprise how many T-shirt printing businesses have succeeded online. The T-shirt is a canvas waiting to be filled with imagination. But, as often is the case, sales are hard to come by for some printers.
Why is it that people prefer one T-shirt printing company over another? Don’t be shocked to find out that some print shops are actually doing well despite offering sub par service and print quality. If you’re looking to boost your T-shirt printing business, here are five tips that can you help you rake in more customers!
1. Make Your Online T-Shop Store Great (Again)
Opening an online t-shirt store – easy enough; running an online store – not so much!
If your online T-shirt printing store is not faring well, one of the reasons may be that it doesn’t reach your target audience effectively. Your prime focus should be improving the aesthetic quality and visual elements of your website. And (this is very important)--make sure it’s responsive so people can access it from any device--a phone, tablet, laptop. Buyers today use all electronic devices to browse the web.
2. Social Media Is Key
Facebook, Twitter, Instagram, and YouTube are the best social networks for a T-shirt printing business. You can use Facebook, Twitter, and Instagram to focus on delivering quality content, in this case print designs, and engaging with your audience. On the other hand, you can use YouTube to show people your T-shirt printing process, some cool designs, and creating original content like ‘Five Great T-shirt Designs for a Landscaping Business’.
3. Sell Directly Where You Can
Many online applications and platforms enable you to sell directly. In fact, today, you don’t even need to build an online store to sell printed T-shirts. Shopify is a great app that enables you to sell directly from Facebook and has different pricing plans available according to scale. You can also use Google Forms use for creating landing pages for orders for literally no cost!
4. Offer Multiple Payment Methods
Adding as many payment methods without compromising security definitely adds value to your online store. This way, you’re making it easy for the highest number of people to order custom printed T-shirts from you. If possible, add multiple delivery methods. Giving customers more options during checkout definitely improves your chances of capturing sales.
5. Understand the ‘Custom’ in Custom T-Shirts
Last but most importantly, if you print custom T-shirt prints and other apparel, then make 'custom' your selling point! Show customers creativity. Your custom designs must stand out from the competition. Boring designs are not going to help you attract customers. Equally important is custom service. Customer service is one of the most important aspects of making a T-shirt printing business work so make sure you don’t compromise on that! Remember that in the t-shirt printing business, creativity and service makes all the difference. If your customers are able to discover your creative talent and how well you treat them, then it won’t be long before you start cashing in on your hard work!
Jeremy Alton reporting for American Screen Printing Association.
ASPA Staff and others