![]() Screen printing involves pushing different color inks through ink-blocking mesh and stencils to create messages, logos, and designs on caps, t-shirts, hats, signs, water bottles, posters, gym bags, and more. T-shirt printing is by far the most popular and common activity in the screen printing shop, and for very good reason. A good screen printing company can be very profitable right out of the gate, with worker salaries and employer annual sales at very impressive numbers. Today we tackle the question about how much money can you expect to make working at or owning a screen printing shop.
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![]() 2020 could be a great time to launch a t-shirt business start-up. There are several reasons behind this. In general, 2020 looks like it could be a good year for small business. However, there are also some good signs that apply specifically to t-shirt printing. As the owner of a business that makes and sells custom t-shirts, many of your customers are likely to be young people. The younger generation is socially conscious and they are often willing to pay a little more to invest in small businesses as opposed to a major company. ![]() T-shirts are to casual wear what suits are to formal. Universally accepted and never out of fashion, it’s no surprise how many T-shirt printing businesses have succeeded online. The T-shirt is a canvas waiting to be filled with imagination. But, as often is the case, sales are hard to come by for some printers. Why is it that people prefer one T-shirt printing company over another? Don’t be shocked to find out that some print shops are actually doing well despite offering sub par service and print quality. If you’re looking to boost your T-shirt printing business, here are five tips that can you help you rake in more customers! ![]() Many T-Shirt printers, sign makers and screen printers will at one point or another, find themselves in an unpleasant situation: do they print something they find offensive, or do they turn away a customer? It’s an unfortunate reality of the business, where personal morals and ethics will inevitably clash with those of the public. In today’s world of instant feedback and social media, denying service to a customer can be very problematic for a business owner. This, obviously, makes it hard for many business owners to know what to do. ![]() Summer is just around the corner and many of you are probably busy keeping up with orders in your print shop. When workers have to work in print shops that are typically very hot in summer months, it can have a very negative effect on employee attitudes. Keeping a good rapport with workers can be done at little or no cost. It's a proven fact that is retaining workers is easier (and more effective) than having a turnaround problem. ![]() If you add this service the smart way, offering embroidery services will definitely help your screen printing business to grow. Before you make a firm decision about whether or not to provide this service at your printing company, you should consider a range of factors, such as demand, the cost of an embroidery machine and your marketing strategy. When you do think about all of the variables, you'll be able to decide whether or not embroidery services are right for your business. ![]() If you were to ask a hundred businesses whether they would prefer a flood of business one quarter of the year, or less spectacular but consistent work every month, 90 of them would opt for the slow but steady way. Unfortunately, many industries suffer from extreme seasonal variation. This “feast or famine” cycle will strain most conventional business strategies, but think about the 10 other businesses in the example above. Are they simply stupid or crazy, or have they discovered something most managers don't know? There are actually several strategies you can employ to make sure your doors are open when things pick up again. Some of them are a little out of the box, but so is a large part of the custom T-shirt business. Here's some to consider... ![]() There is a multitude of businesses out there selling screen printing supplies. As with all things in this world, some suppliers are better than others. Many screen printing suppliers and equipment manufacturers offer terrific service and advice while others are nothing more than order-taking robots. If you are a new screen printer or even a veteran screen printer you may have wondered "is my screen printing supplier the best I can find?" This article discusses some of the key points of this useful topic. ![]() If you’re thinking of raising the prices in your T-shirt printing business, there’s a very simple answer to whether you should go through with it or not. The answer is yes. Why? Because if you’re asking the question, there’s probably a good reason. Maybe the cost of operations is increasing. Maybe you want to improve the quality of your goods and services. Maybe you just want to increase the profitability of the business. These are all perfectly good reasons for your business — or any business — to raise their prices. So what’s the hard part? Well, working out how much to raise prices by. This is where it gets tricky and you need to consider a few things first. |
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