If you were to ask a hundred businesses whether they would prefer a flood of business one quarter of the year, or less spectacular but consistent work every month, 90 of them would opt for the slow but steady way.
Unfortunately, many industries suffer from extreme seasonal variation. This “feast or famine” cycle will strain most conventional business strategies, but think about the 10 other businesses in the example above. Are they simply stupid or crazy, or have they discovered something most managers don't know?
There are actually several strategies you can employ to make sure your doors are open when things pick up again. Some of them are a little out of the box, but so is a large part of the custom T-shirt business. Here's some to consider...
ASPA Staff and others