Setting prices is one of the most sought after pieces of information by t-shirt screen printers. Setting accurate, fair pricing can make or break a business.
You do not want to price your goods too high and not get business, but on the other hand you want to make a profit to stay in business and grow. If you think that just setting your prices lower than your competition will get you work, you may be right. But will you make a profit on the job AND make enough to keep your business running? Think again...
If you’re thinking of raising the prices in your T-shirt printing business, there’s a very simple answer to whether you should go through with it or not. The answer is yes.
Why? Because if you’re asking the question, there’s probably a good reason. Maybe the cost of operations is increasing. Maybe you want to improve the quality of your goods and services. Maybe you just want to increase the profitability of the business. These are all perfectly good reasons for your business — or any business — to raise their prices.
So what’s the hard part? Well, working out how much to raise prices by. This is where it gets tricky and you need to consider a few things first.
ASPA Staff and others