 This article is for those of you who offer digital transfers, either inkjet or CLC (color laser copy) transfers. As you know, some customers consider digital and transfer printing negatively and have preconceived notions that you are selling them an "iron on." This is especially true with customers who may have bought digitally imaged shirts that were produced with older generation technology or may have tried to do it themselves at home.
The ideal shirt color for ink jet and CLC transfers is white. Light colored and ash gray t-shirts can also be used. Regarding choices of shirt colors for transfer printing, it is ultimately up to you to decide whether you feel the "visible transfer window" is objectionable.
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 Direct to garment printing is a process that utilizes a special ink jet based printer that uses special textile inks to print directly onto a garment.
The advantages of DTG printing is that it is not a transfer print and will produce a high quality directly printed image on the garment for short and medium print runs. DTG printing requires no knowledge of screen printing–only a mastery of your computer, associated software, and the DTG printer itself. A disadvantage of DTG printing is the relatively high cost of the equipment and the inks.  If a customer who pays by credit card places the transaction in "dispute" with their credit card company, you will need to work out the problem that caused them to stop payment. This may be as simple as they do not recognize your business name on their credit card statement. If there is another problem, address that problem with the customer. The credit card merchant will mail you a form to complete to address and settle the dispute.
 Buying used screen printing equipment can be a real money saver or turn out to be a nightmare.
When it comes to buying used equipment, if you are an experienced screen printer and have purchased new equipment over the years, you will definitely have an advantage over someone who has never printed before. If you are new to the business and have no idea how a piece of equipment is supposed to work, it is highly recommended that you take along a friend who has some screen printing experience to see if the equipment works as it should.  If you are planning to get into the screen printing, t-shirt printing or sign making business, you may have asked yourself, is it better to start from scratch or buy an existing business?
Before you make your decision, consider some of the pros and cons.  Choosing the right time and method for selling your company can appear to be more complicated than it actually is, particularly when you lack the ability larger corporations have to employ a team of professionals to do it all.
When your business is part of a niche industry such as t-shirt or screen printing, it may appear more difficult to find information relative to your target buyers. These five golden rules will provide guidance on what steps you should take to sell your printing business.  One thing most businesses would like to obtain are lucrative orders from the government. When most people think of “government orders” they typically think of the federal government.
Getting orders from the federal government can be very difficult due to the mountain of paperwork and other bureaucratic obstacles that are in place. An often overlooked type of government work is obtaining contracts from your local or state governments.  Always remember this important rule:
Never take on a job that exceeds your skill level. In good times or bad, most of us in the screen printing business are eager to take on new work. In bad times especially finding new jobs is often difficult.  Digital printing a.k.a. DTG (Direct to Garment Printing) is a method of decorating t-shirts using an inkjet based, computer driven printing machine.
If you are planning to start a new t-shirt printing business, you may be asking if digital printing is the best way to start rather than a traditional screen printing shop? Here are some facts about DTG printing you will want to consider before making an investment in the equipment.  One of the most important resources that you have in your t-shirt printing business are your employees. Whether you have only one employee or a hundred, your employees are very important to the success of your business.
Once you have invested in an employee's training, it is always in your best interest to retain an employee rather than have to replace one. Along with paying them a decent livable wage, there are a few little or no cost perks that you can offer that will keep most employees happy. |
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September 2021
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