Every other website has at least one video on their home page. Most large businesses have dedicated YouTube channels.
But what about T-Shirt shop owners? Is it worth it to make your own videos?
But there is a long answer, and it’s a bit more complicated.
See, having video for your company is absolutely worth it. You can introduce yourself, your products, and your services much faster and more directly than with text. People absorb visual and auditory information much more effectively than they do written information.
And if you can turn what you do into a cool, viral gimmick — like the popular “Will It Blend?” videos or the hydraulic press series — it can do wonders for your marketing.
The problem comes when you ask whether creating your video yourself is worth the trouble.
Creating videos can be really quick and painless, but creating good videos that people want to watch can take some time. For t-shirt shop owners, you need to ask whether the effort, time, and money you’ll put into the video will actually repay itself eventually.
You might concede that you simply don’t have what it takes to make a great, engaging video yourself. If all you have is a webcam and a dark office to film in, it’s probably not going to get a lot of views. It’ll also look cheap, which can reflect negatively on your business. As video becomes more popular, people become more savvy about what’s good video and what’s bad.
Luckily there’s always outsourcing. Many people cringe at the idea of paying for services — and understandably. Things like video can get costly, quickly.
But video isn’t the only thing on the rise in this digital age: the “gig economy” has also presented a major boon to both businesses and freelance artists around the world. Through online services such as Fiverr, it’s possible to get a quality video for your business for much less than through traditional freelance routes. You might not get a film crew rocking up at your T-shirt shop, but you will get something bright, engaging, and effective to help with your marketing efforts.
So is video worth it for t-shirt shop owners? Absolutely.
Is it worth it to try it yourself? Not always. Be honest with yourself.
But whatever your budget, you’re sure to be able to find someone, somewhere, who can help get your business into that high-volume web traffic stream of online video.
Joseph Guilar reporting for American Screen Printing Association.